Seth Godin is known for very clearly explaining the ins and outs of marketing to us to those of us who don’t have four years and a bunch of cash to dedicate to another bachelor’s degree. I love this book for how relevant it has stayed in such an ever-changing digital landscape for photographers. First published in 2005, All Marketers are Liars by Seth Godin is still a highly-informative read.
OK, so not ALL marketers are liars, but they are weaving stories that we buy into. Godin teaches us how to weave the story of our own businesses so that our clients identify and engage with our brand. We talk a lot about telling your story, but what does it mean to do that effectively and authentically? Godin addresses this roadblock, plus a few more.