It's OK to be bossy. (In fact, it's fucking great.) It's OK to set high standards for yourself and your business. It's OK to charge what you're worth. It's OK to say no to working "for exposure." (It's also OK to roll your eyes when people ask.) It's OK to say no to potential clients [...]
Tell us a little about yourself and the road that led you to starting ZANNI—dresses made from luxury, technical fabrics that are built for style and function. What inspired you and your dresses? ZANNI had been something I had been thinking about for a while when I was living in Boston, which is where I [...]
So, let's recap: We've talked about why you should be blogging, how to start, how to keep going and how to plan your editorial calendar. Now we're taking your copy full circle by customizing it for each platform. No, you don't have to re-write each blog post for Facebook, Instagram, Twitter and your newsletter. But [...]
We've already talked about why blogging is vital for growing your business, and how to get started when you're stuck—this week we're turning your first pancake into a full post. Did the seem like a big leap? That's OK! There's one step in between that will make the process smooth and easy. Before you write [...]
Confession: I procrastinated majorly writing this part 2 of my copywriting series for you guys. Like, it's 9 p.m. on Monday night and I know this blog post is going live in a few hours, and I'm just now writing this sentence. Even after 10+ years of writing and editing, I still have trouble with the [...]
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