Copywriting 101: Mastering the Outline

Copywriting 101: Mastering the Outline

We've already talked about why blogging is vital for growing your business, and how to get started when you're stuck—this week we're turning your first pancake into a full post. Did the seem like a big leap? That's OK! There's one step in between that will make the process smooth and easy. Before you write [...]

Copywriting 101: The First Pancake

Copywriting 101: The First Pancake

Confession: I procrastinated majorly writing this part 2 of my copywriting series for you guys. Like, it's 9 p.m. on Monday night and I know this blog post is going live in a few hours, and I'm just now writing this sentence. Even after 10+ years of writing and editing, I still have trouble with the [...]