Copywriting 101: Building an Editorial Calendar

Copywriting 101: Building an Editorial Calendar

After discussing why you should by blogging, how to start (and keep going), today we're tackling the big picture: your editorial calendar. A blog post is a good start—but it won't do anything for you unless you keep posting on a regular basis. With blogging, consistency is key. Today, I'm taking you through my own process [...]

Copywriting 101: Mastering the Outline

Copywriting 101: Mastering the Outline

We've already talked about why blogging is vital for growing your business, and how to get started when you're stuck—this week we're turning your first pancake into a full post. Did the seem like a big leap? That's OK! There's one step in between that will make the process smooth and easy. Before you write [...]