Tell us a little about yourself and the road that led you to becoming a branding synergist and starting your business. For over 15 years, my personal brand identity was defined as a film marketing executive. I worked with global entertainment brands including Disney, Pixar, Marvel, Touchstone and Dreamworks and was responsible for leveraging the synergy relationships of [...]
The game changes when you start your business—the hours of being an entrepreneur are more difficult to manage than you realized. Six months after launching, you realize you haven't seen the inside of a gym since thigh masters were popular and your daily diet is comprised of whatever is closest at hand, drinks with other [...]
Business owners are known for being Type A, right? Give a cheer if you know what I'm saying. That hyper-organized, perfectionist, driven, ambitious, go-get-'em-done state of mind is perfect for running a business. It can also lead to bouts of anxiety that threaten to overwhelm the day. I have a very simple trick for beating [...]
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