Tell us a little about yourself and the road that led you to becoming a branding synergist and starting your business. For over 15 years, my personal brand identity was defined as a film marketing executive. I worked with global entertainment brands including Disney, Pixar, Marvel, Touchstone and Dreamworks and was responsible for leveraging the synergy relationships of [...]
It's OK to be bossy. (In fact, it's fucking great.) It's OK to set high standards for yourself and your business. It's OK to charge what you're worth. It's OK to say no to working "for exposure." (It's also OK to roll your eyes when people ask.) It's OK to say no to potential clients [...]
So, let's recap: We've talked about why you should be blogging, how to start, how to keep going and how to plan your editorial calendar. Now we're taking your copy full circle by customizing it for each platform. No, you don't have to re-write each blog post for Facebook, Instagram, Twitter and your newsletter. But [...]
What if I'm not who I think I am? For professional creatives, growth and exploration is an ongoing process, and something we balance with business, accounting, marketing and more. With so much to tend to, it's easy to get stuck in a creative rut—a place where you feel like you're creating the same photo or [...]
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