Hilary Hartling, Brand Synergist

Hilary Hartling, Brand Synergist

Tell us a little about yourself and the road that led you to becoming a branding synergist and starting your business. For over 15 years, my personal brand identity was defined as a film marketing executive. I worked with global entertainment brands including Disney, Pixar, Marvel, Touchstone and Dreamworks and was responsible for leveraging the synergy relationships of [...]

Copywriting 101: Mastering the Outline

Copywriting 101: Mastering the Outline

We've already talked about why blogging is vital for growing your business, and how to get started when you're stuck—this week we're turning your first pancake into a full post. Did the seem like a big leap? That's OK! There's one step in between that will make the process smooth and easy. Before you write [...]