Tell us a little about yourself and the road that led you to becoming a branding synergist and starting your business. For over 15 years, my personal brand identity was defined as a film marketing executive. I worked with global entertainment brands including Disney, Pixar, Marvel, Touchstone and Dreamworks and was responsible for leveraging the synergy relationships of [...]
Do you charge what you're worth? I get it, it's hard—I've always struggled with charging my worth for my services and believing that I actually deserve that money. Many women struggle with this issue, especially when they're starting a business. While I'm still a work in progress, I've definitely moved forward by miles in terms of my [...]
The Accidental Creative I LOVE this podcast, it's usually about 10-20 minutes long and is packed with motivational strategies to being a successful creative entrepreneur. The business side doesn't come easy to all of us, and his talks bridge the gap between all the business development info you might be drowning in and the creative genius [...]
Tell us a little about yourself and the road that led you to starting Ranavat Botanics. What inspired you to make skincare products? My mother-in-law, a veteran esthetician, was battling hyper pigmentation and tried all the products in her spa without results. On a trip to India, she discovered Ayurvedic natural ingredients and was amazed [...]
I've learned to wear a lot of hats while starting my business: bookkeeping, marketing, advertising, social media, website creation, business development, sales, etc. Everyday there's something new, but there's only ONE thing that I've decided to outsource—Search Engine Optimization. Yes, SEO—it's freaking hard! And it's something that is next on my list to hand off. [...]
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