Hilary Hartling, Brand Synergist

Hilary Hartling, Brand Synergist

Tell us a little about yourself and the road that led you to becoming a branding synergist and starting your business. For over 15 years, my personal brand identity was defined as a film marketing executive. I worked with global entertainment brands including Disney, Pixar, Marvel, Touchstone and Dreamworks and was responsible for leveraging the synergy relationships of [...]

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Guest Boss: Libby Crow, Business Coach + Human Sparkler

Guest Boss: Libby Crow, Business Coach + Human Sparkler

Here's why I love Libby Crow in a nutshell: She asked me to add "expert in kindness" to her description. It was part joke, part reality (because, truth—Libby is exactly this, an expert in loving others) and 100% amazing human. Libby is here on Call Me Bossy to help us incorporate philanthropy into our business [...]

Changing Your Money Mindset to Bring in the Big Bucks

Changing Your Money Mindset to Bring in the Big Bucks

Do you charge what you're worth? I get it, it's hard—I've always struggled with charging my worth for my services and believing that I actually deserve that money. Many women struggle with this issue, especially when they're starting a business. While I'm still a work in progress, I've definitely moved forward by miles in terms of my [...]

Suzanne Lewis, Zanni

Suzanne Lewis, Zanni

Tell us a little about yourself and the road that led you to starting ZANNI—dresses made from luxury, technical fabrics that are built for style and function. What inspired you and your dresses? ZANNI had been something I had been thinking about for a while when I was living in Boston, which is where I [...]

Copywriting 101: Building an Editorial Calendar

Copywriting 101: Building an Editorial Calendar

After discussing why you should by blogging, how to start (and keep going), today we're tackling the big picture: your editorial calendar. A blog post is a good start—but it won't do anything for you unless you keep posting on a regular basis. With blogging, consistency is key. Today, I'm taking you through my own process [...]