Tell us a little about yourself and the road that led you to becoming a branding synergist and starting your business. For over 15 years, my personal brand identity was defined as a film marketing executive. I worked with global entertainment brands including Disney, Pixar, Marvel, Touchstone and Dreamworks and was responsible for leveraging the synergy relationships of [...]
Here's why I love Libby Crow in a nutshell: She asked me to add "expert in kindness" to her description. It was part joke, part reality (because, truth—Libby is exactly this, an expert in loving others) and 100% amazing human. Libby is here on Call Me Bossy to help us incorporate philanthropy into our business [...]
Do you charge what you're worth? I get it, it's hard—I've always struggled with charging my worth for my services and believing that I actually deserve that money. Many women struggle with this issue, especially when they're starting a business. While I'm still a work in progress, I've definitely moved forward by miles in terms of my [...]
It's OK to be bossy. (In fact, it's fucking great.) It's OK to set high standards for yourself and your business. It's OK to charge what you're worth. It's OK to say no to working "for exposure." (It's also OK to roll your eyes when people ask.) It's OK to say no to potential clients [...]
Tell us a little about yourself and the road that led you to starting ZANNI—dresses made from luxury, technical fabrics that are built for style and function. What inspired you and your dresses? ZANNI had been something I had been thinking about for a while when I was living in Boston, which is where I [...]
So, let's recap: We've talked about why you should be blogging, how to start, how to keep going and how to plan your editorial calendar. Now we're taking your copy full circle by customizing it for each platform. No, you don't have to re-write each blog post for Facebook, Instagram, Twitter and your newsletter. But [...]
After discussing why you should by blogging, how to start (and keep going), today we're tackling the big picture: your editorial calendar. A blog post is a good start—but it won't do anything for you unless you keep posting on a regular basis. With blogging, consistency is key. Today, I'm taking you through my own process [...]
We've already talked about why blogging is vital for growing your business, and how to get started when you're stuck—this week we're turning your first pancake into a full post. Did the seem like a big leap? That's OK! There's one step in between that will make the process smooth and easy. Before you write [...]
The game changes when you start your business—the hours of being an entrepreneur are more difficult to manage than you realized. Six months after launching, you realize you haven't seen the inside of a gym since thigh masters were popular and your daily diet is comprised of whatever is closest at hand, drinks with other [...]
Confession: I procrastinated majorly writing this part 2 of my copywriting series for you guys. Like, it's 9 p.m. on Monday night and I know this blog post is going live in a few hours, and I'm just now writing this sentence. Even after 10+ years of writing and editing, I still have trouble with the [...]
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