So, let's recap: We've talked about why you should be blogging, how to start, how to keep going and how to plan your editorial calendar. Now we're taking your copy full circle by customizing it for each platform. No, you don't have to re-write each blog post for Facebook, Instagram, Twitter and your newsletter. But [...]
Category: bossy resources
Copywriting 101: Building an Editorial Calendar
After discussing why you should by blogging, how to start (and keep going), today we're tackling the big picture: your editorial calendar. A blog post is a good start—but it won't do anything for you unless you keep posting on a regular basis. With blogging, consistency is key. Today, I'm taking you through my own process [...]
Copywriting 101: Mastering the Outline
We've already talked about why blogging is vital for growing your business, and how to get started when you're stuck—this week we're turning your first pancake into a full post. Did the seem like a big leap? That's OK! There's one step in between that will make the process smooth and easy. Before you write [...]
Copywriting 101: The First Pancake
Confession: I procrastinated majorly writing this part 2 of my copywriting series for you guys. Like, it's 9 p.m. on Monday night and I know this blog post is going live in a few hours, and I'm just now writing this sentence. Even after 10+ years of writing and editing, I still have trouble with the [...]
Copywriting 101: Yes, You Should Be Blogging
My Favorite Business Podcasts
The Accidental Creative I LOVE this podcast, it's usually about 10-20 minutes long and is packed with motivational strategies to being a successful creative entrepreneur. The business side doesn't come easy to all of us, and his talks bridge the gap between all the business development info you might be drowning in and the creative genius [...]
Bossy Books: All Marketers are Liars by Seth Godin
Seth Godin is known for very clearly explaining the ins and outs of marketing to us to those of us who don't have four years and a bunch of cash to dedicate to another bachelor's degree. I love this book for how relevant it has stayed in such an ever-changing digital landscape for photographers. First published [...]