Copywriting 101: A Blog for All Platforms

Copywriting 101: A Blog for All Platforms

So, let's recap: We've talked about why you should be blogging, how to start, how to keep going and how to plan your editorial calendar. Now we're taking your copy full circle by customizing it for each platform. No, you don't have to re-write each blog post for Facebook, Instagram, Twitter and your newsletter. But [...]

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Copywriting 101: Building an Editorial Calendar

Copywriting 101: Building an Editorial Calendar

After discussing why you should by blogging, how to start (and keep going), today we're tackling the big picture: your editorial calendar. A blog post is a good start—but it won't do anything for you unless you keep posting on a regular basis. With blogging, consistency is key. Today, I'm taking you through my own process [...]